Evaluation

Question 4

Evaluation

Question 3

Evaluation

Question 2

Evaluation

Question 1

The Finalised Documentary

Radio Trailer

Zoey radio trailer by cuteypie

Radio Trailer

The following extract is the text I have chosen to be my radio trailer.

'Fashion, a word that creates much interest for some and for others, has no significance. "Its what I do, its my life; my social life surrounds fashion, my professional life is about fashion" (quote from Maria Loney interview).
The stereotypes experienced in fashion are evident in today's society and the emergence of new trends places the concept of fashion at the forefront of discussion for many young people. "The fashion industry plays a big part in the way young people perceive fashion" (quote from Phoebe Callaghan interview). "I think fashion without you having your own character, because I think everyone has their own character and if you're wearing clothes to represent it, that shows who you are" (quote from Monique Davis interview). 'Does society affect the way people dress?' I think it has a big impact on young people especially if they look up to idols and famous people" (quote from Kiera Stone interview). Fashion Tribes airing at 8pm 15th March 2011 on HCTV will explore this concept and find out how important fashion really is to you'.

Final Draft Of Newspaper Advertisement

This is the finalised image I have created for my advertisement. The participant in my advertisement posed to display a connotation of what fashion is all about to many people; to enhance others attention and retrieve credit for their efforts. Using a gradient and experimenting with colours, I thought this had a positive effect on my picture as opposed to using the original. I used the Helvetica font for the information with dark colours added to gain attention from readers and a large, stylish font for the title to correspond with the documentary topic.

Documentary Analysis

Panorama Analysis

Documentary Analysis

Newsnight Analysis

First Draft Of Newspaper Advertisement

I chose this design as a basis for my newspaper advertisement to create an emphasis on how large the impact of the fashion industry is and has on everyone including the younger generation. This advertisement is depicting a young girl in high heels expressing the influence the huge industry continues to distribute through magazines, models etc. I mostly used the colours black and white to associate with the saying that some people do not consider specific points in their beliefs and see a subject as either 'right' or 'wrong','good' or 'bad'. Some people hold strong views on fashion and sometimes there is no 'inbetween' (grey matter). This also links to the sterotyping applied to certain groups of individuals who choose to follow specific fashion trends. The black and white concept can be associated with the labelling of these groups e.g. Goths, Emos, Punks.

Picture adapted from http://www.dashinfashion.com/images/home/blogid.jpg

Research Into Newspaper Advertisements

As I have to produce a newspaper advert for our documentary, I researched current newspaper advertisements to see the aspects that make them noticeable and attractive to the audience. 
Targeting the audience is extremely important in promoting a media product, without an audience there is no market for the particular product. Newspapers are an excellent method of displaying information or passing a specific message across to gain support from the audience.

The headline of any advert really is the most important part. The readers must be engaged to read on/watch the film being promoted etc.
Headlines can be broken down roughly into three types:

Self interest
By using lots of "you"s and "your"s, you are talking directly to the reader.

News
Be specific. Specific information can entice readers even more by shocking them with figures for example. Avoid using capital letters throughout long headlines.

Curiosity
Try and arouse someone's curiosity with unanswered questions for example or create a challenge.

Font
The headline needs to be in an easy to read font such as 'Arial'. Making the font bold also helps to make it noticable.

In addition, to create a good advertisement it needs to include visual impact such as photos, white space, a distinctive border, angles, and any other aspects it takes to stand out on the page. The newspaper advertising must be distinctive and unusual to display a contrast with the other possible ads in the newspaper. Establishing something that is unique and distinctive is the best way to get the desired response.

Adapted from F:\A2 Media\Marketing, advertising, graphic and web design.mht

My Role

My role in the group is the Music and Sound operator. My role is a huge responsibilty and is very important in making our documentary 'Fashion Tribes' effective and watchable. The sound such as dialogue must be clear throughout for the viewers enjoyment and to maintain their attention. Music must be included in appropriate places to compliment the content. The use of a microphone and headphones are necessary for me to obtain the best results.